1) Instant Delivery
SMS is lightning fast, literally putting your message into your subscribers’ hands seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from sent to received. Let’s face it, nothing compares to the immediacy of SMS.
2) Flexible Platform
Either send a handful of messages to a targeted group or send thousands of SMS messages to your entire list. A great SMS marketing service makes it easy to customize your text message campaigns to the needs of your SMS subscribers. Create a promotional message or a quick industry update; our platform truly bends to the needs are of your business. Also, many SMS services easily integrate into other online marketing strategies.
3) High Open Rate
When compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read. When a customer feels that buzz in their pocket or hears that trill signaling a text message, they always look. In some cases, text messages are automatically opened, where as emails aren’t.
4) High Conversion Rate
With SMS, there is an incredibly high rate of customer action. Whatever your SMS is – promotions or notifications – there is more action taken compared to any other marketing or notification strategies.
Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is the most direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.
6) Limitless Market Potential
Do you even know how many mobile phones are out there? An absolutely ridiculous amount. And since mobile phones and text messaging especially, are the way that people communicate now, there isn’t any reason why you can’t tap into this virtually limitless market potential. Mobile phone users represent all demographics – a marketing gold mine!