Category

SMS Marketing

The Benefits of SMS Marketing

By Business SMS, Featured, SMS Marketing
1) Instant Delivery
 SMS is lightning fast, literally putting your message into your subscribers’ hands seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from sent to received. Let’s face it, nothing compares to the immediacy of SMS.

 

2) Flexible Platform
Either send a handful of messages to a targeted group or send thousands of SMS messages to your entire list. A great SMS marketing service makes it easy to customize your text message campaigns to the needs of your SMS subscribers. Create a promotional message or a quick industry update; our platform truly bends to the needs are of your business. Also, many SMS services easily integrate into other online marketing strategies.

 

3)  High Open Rate
When compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read. When a customer feels that buzz in their pocket or hears that trill signaling a text message, they always look. In some cases, text messages are automatically opened, where as emails aren’t.

 

4) High Conversion Rate
With SMS, there is an incredibly high rate of customer action. Whatever your SMS is – promotions or notifications – there is more action taken compared to any other marketing or notification strategies.

 

5) Reliable
 Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is the most direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.

 

6) Limitless Market Potential
Do you even know how many mobile phones are out there? An absolutely ridiculous amount. And since mobile phones and text messaging especially, are the way that people communicate now, there isn’t any reason why you can’t tap into this virtually limitless market potential. Mobile phone users represent all demographics – a marketing gold mine!

 

7) Going Green
Green is in! Although most online marketing strategies are naturally green, it is incredibly important to reiterate. Any marketing strategy that is paperless is not only great for the environment but for the bottom line.

Promotional SMS vs. Transactional SMS

By Featured, SMS Marketing No Comments

Both Promotional and Transactional SMS are kinds of SMS Marketing

PROMOTIONAL SMS

Promotional SMS: These are SMSes which are sent with the objective of promoting your product or service. This category includes any sales & marketing messages which may or may not be solicited by the recipient.

TRANSACTIONAL SMS

Transactional Bulk SMS also called as SMS (Short Messaging Service) which has the additional features like Identity on who is Sending (Six Character SENDER ID), 24x7x365 Days of Delivery. Most advantages of Transactional SMS is, it can deliver on DND & Non-DND Numbers both.

 

 

TO SUM IT ALL UP;

Promotional Bulk SMS

 

Transactional Bulk SMS

 

 

 

· DND Numbers list can be extracted and will not be charged

 

· The service is applicable 24x7x365 days

 

It works with 6 digit Numeric Sender ID · Six Character Sender ID

 

· The service is applicable 9AM to 9PM.

 

It works on template basis. The templates with 70% of Static Content and 30% Variables